5 Skincare Trends to Look at in 2024

From ‘skinimalism’, clean and sustainable beauty, and the popularity of multifunctional ingredients to physiological skin care, aka facial self-massage and yoga, and the demand for home mini-versions of hardware cosmetology devices – let’s dig into the five industry predictions for this year.

Skinimalism and mindful consumption of cosmetic products

The "less is more” approach to skincare is in full swing. Storing dozens of cosmetic jars and bottles in your bathroom is no longer relevant. People strive to rise above informational noise and marketing tricks and find a reasonable combination of cosmetic items that will really work for them. There are four basic must-haves in each woman's beauty arsenal – one for each of the four steps of a proper home skincare routine: cleansing, toning, moisturizing, and sunscreen.

Clean and sustainable beauty

The number of clean and sustainable skincare advocates keeps growing globally. Clean beauty is toxic-free beauty. It means cosmetic products should only contain clean, safe ingredients with no health alerts or risks. It includes makeup, face and body care products, fragrances, and more without harmful chemicals in their product formula. Ability to decode cosmetic ingredient lists has become an essential cornerstone of maintaining an efficient and health-safe skincare and beauty routine for women of all ages.

Sustainable beauty means the products are composed of organic-only ingredients and are environmentally responsible. They contain no harmful chemicals that may potentially damage human health and ecosystems. This applies to the product itself and its packaging. In product formulas, sustainable beauty relies on nature and its healing and nourishing effects. It replaces all synthetic components (even harmless for health, allowed in clean beauty) with plant-derived alternatives such as vegetable oils, essential oils, plant antioxidants, and natural fragrances. In packaging, it’s only allowed to use biodegradable, recyclable materials, and recommended to focus on multiple-use products.

The popularity of multifunctional ingredients

The top 3 for 2023 will be niacinamide, Vitamin C, and peptides – these are all active multitask ingredients that people will look for in cosmetic products. Niacinamide (a form of Vitamin B3) is an antioxidant with hydrating and brightening effects; it also helps revitalize the cells and even tone the skin. Vitamin C is known for its brightening and age-defying effects; it helps to prevent sun damage and lighten dark spots. Peptides possess moisturizing, anti-inflammatory, and healing properties, helping to repair damaged skin cells, stimulating collagen production, and making the skin firmer and more resilient.

Physiological skin care, aka facial self-massage and yoga

The popularity of facial “workouts” significantly increases with various massage techniques and exercises to choose from. Those can be done with fingertips or using special tools depending on a particular practice. With anti-aging and face-lifting effects at their core, they improve blood circulation, stimulate lymphatic drainage, move toxins out of cells (and increase the absorption of useful molecules from topical products), and reduce swelling and puffiness, fine lines and wrinkles. It all brings a fresher, younger skin condition and, overall, a more defined facial appearance.

Demand for home mini-versions of hardware cosmetology devices

The market offers more and more home alternatives to professional cosmetology devices, be it microcurrent therapy devices, ultrasonic cleansing devices, light therapy devices, and more. This trend initially started during the pandemic times but will develop further as it’s proven to be convenient and efficient. Depending on the device, the effects vary from collagen synthesis boost and skin’s natural regeneration processes speed up to cleaner, smaller pores and more even toned and elastic skin.